<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Design Outcomes — Leonardo De La Rocha</title><description>The working notebook of a designer in practice. Full-length pieces on the decisions, tradeoffs, and lessons of design leadership as they happen.</description><link>https://ldlr.design/</link><language>en-us</language><atom:link href="https://ldlr.design/rss.xml" rel="self" type="application/rss+xml"/><item><title>Purple Was the Missing Dimension</title><link>https://ldlr.design/post/purple-was-the-missing-dimension/</link><guid isPermaLink="true">https://ldlr.design/post/purple-was-the-missing-dimension/</guid><description>A cross-functional color decision won on brand strategy rather than taste.</description><pubDate>Fri, 22 May 2026 18:00:00 GMT</pubDate><category>decision</category></item><item><title>Naming Is Information Architecture</title><link>https://ldlr.design/post/naming-is-information-architecture/</link><guid isPermaLink="true">https://ldlr.design/post/naming-is-information-architecture/</guid><description>Why one capability with several names is an IA problem, not a branding one.</description><pubDate>Fri, 22 May 2026 17:00:00 GMT</pubDate><category>reframe</category></item><item><title>AI Agents Reward Decomposition, Not Delegation</title><link>https://ldlr.design/post/ai-agents-reward-decomposition-not-delegation/</link><guid isPermaLink="true">https://ldlr.design/post/ai-agents-reward-decomposition-not-delegation/</guid><description>The real bottleneck to AI adoption on design teams is task decomposition.</description><pubDate>Fri, 22 May 2026 16:00:00 GMT</pubDate><category>state</category></item><item><title>The AI Users Respond To Is the AI They Can&apos;t See</title><link>https://ldlr.design/post/the-ai-users-respond-to-is-the-ai-they-cant-see/</link><guid isPermaLink="true">https://ldlr.design/post/the-ai-users-respond-to-is-the-ai-they-cant-see/</guid><description>Holding the tension between an AI-forward brand and users who prefer AI unlabeled.</description><pubDate>Fri, 22 May 2026 15:00:00 GMT</pubDate><category>reframe</category></item><item><title>The Scalability Argument Hiding in a Color Choice</title><link>https://ldlr.design/post/the-scalability-argument-hiding-in-a-color-choice/</link><guid isPermaLink="true">https://ldlr.design/post/the-scalability-argument-hiding-in-a-color-choice/</guid><description>A crit about button placement was really a debate about information architecture.</description><pubDate>Fri, 22 May 2026 14:00:00 GMT</pubDate><category>crit</category></item><item><title>The Cost of Being the Optimistic One</title><link>https://ldlr.design/post/the-cost-of-being-the-optimistic-one/</link><guid isPermaLink="true">https://ldlr.design/post/the-cost-of-being-the-optimistic-one/</guid><description>A leadership assessment, a hard piece of feedback, and the cost of optimism.</description><pubDate>Fri, 22 May 2026 13:00:00 GMT</pubDate><category>makers</category></item><item><title>Taking Point on AI Adoption Inside the Product Org</title><link>https://ldlr.design/post/taking-point-on-ai-adoption/</link><guid isPermaLink="true">https://ldlr.design/post/taking-point-on-ai-adoption/</guid><description>94 percent of what?</description><pubDate>Sun, 17 May 2026 18:00:00 GMT</pubDate><category>decision</category></item><item><title>Trust, Not Access</title><link>https://ldlr.design/post/trust-not-access/</link><guid isPermaLink="true">https://ldlr.design/post/trust-not-access/</guid><description>A clinical product I&apos;m partnered on right now wanted to ship an open-ended AI query interface.</description><pubDate>Sun, 17 May 2026 17:00:00 GMT</pubDate><category>state</category></item><item><title>Start with the Controversial State</title><link>https://ldlr.design/post/start-with-controversial-state/</link><guid isPermaLink="true">https://ldlr.design/post/start-with-controversial-state/</guid><description>The wedge is conservative. The destination is bold. Putting them in that order is the right move.</description><pubDate>Sun, 17 May 2026 16:00:00 GMT</pubDate><category>makers</category></item><item><title>Where the Work Went</title><link>https://ldlr.design/post/where-the-work-went/</link><guid isPermaLink="true">https://ldlr.design/post/where-the-work-went/</guid><description>The velocity dashboard lies by omission. It captures the part of the work that moved fast and nothing else.</description><pubDate>Sun, 17 May 2026 15:00:00 GMT</pubDate><category>reframe</category></item><item><title>I&apos;m Not Backfilling Designer X</title><link>https://ldlr.design/post/not-backfilling-designer-x/</link><guid isPermaLink="true">https://ldlr.design/post/not-backfilling-designer-x/</guid><description>A designer in one of our squads is leaving the team. I&apos;m not backfilling the role.</description><pubDate>Sun, 17 May 2026 14:00:00 GMT</pubDate><category>decision</category></item><item><title>Sacred Ground</title><link>https://ldlr.design/post/sacred-ground/</link><guid isPermaLink="true">https://ldlr.design/post/sacred-ground/</guid><description>There were six of us in the room.</description><pubDate>Sun, 17 May 2026 13:00:00 GMT</pubDate><category>crit</category></item><item><title>The Lockout Spectrum</title><link>https://ldlr.design/post/lockout-spectrum/</link><guid isPermaLink="true">https://ldlr.design/post/lockout-spectrum/</guid><description>A spectrum for any forced rollout, sketched on a whiteboard during a 2FA push.</description><pubDate>Sun, 10 May 2026 18:00:00 GMT</pubDate><category>toolbox</category><category>enforcement</category><category>change-management</category><category>security</category><category>ux</category></item><item><title>Accuracy Is Not Usefulness</title><link>https://ldlr.design/post/accuracy-is-not-usefulness/</link><guid isPermaLink="true">https://ldlr.design/post/accuracy-is-not-usefulness/</guid><description>A correct number with no call to action is functionally invisible.</description><pubDate>Sun, 10 May 2026 17:00:00 GMT</pubDate><category>crit</category><category>data-display</category><category>decision-design</category><category>healthcare</category></item><item><title>Disagree and Commit Upward</title><link>https://ldlr.design/post/disagree-and-commit-upward/</link><guid isPermaLink="true">https://ldlr.design/post/disagree-and-commit-upward/</guid><description>The hiring criterion that decided a senior loop, and that isn&apos;t on most rubrics.</description><pubDate>Sun, 10 May 2026 16:00:00 GMT</pubDate><category>decision</category><category>hiring</category><category>leadership</category><category>decision-making</category></item><item><title>The Carver and the Joints</title><link>https://ldlr.design/post/carver-and-joints/</link><guid isPermaLink="true">https://ldlr.design/post/carver-and-joints/</guid><description>A reading list anchored on Christopher Alexander&apos;s Notes on the Synthesis of Form.</description><pubDate>Sun, 10 May 2026 15:00:00 GMT</pubDate><category>reading</category><category>reading-list</category><category>design-theory</category><category>AI</category></item><item><title>Exact Copy Informs Design</title><link>https://ldlr.design/post/exact-copy-informs-design/</link><guid isPermaLink="true">https://ldlr.design/post/exact-copy-informs-design/</guid><description>Typography, spacing, and rhythm aren&apos;t properties of the structure. They&apos;re properties of the words inside it.</description><pubDate>Sun, 10 May 2026 14:00:00 GMT</pubDate><category>reframe</category><category>typography</category><category>copy</category><category>layout</category><category>design-process</category></item><item><title>Designers Pushing Code, One Quarter In</title><link>https://ldlr.design/post/designers-pushing-code-quarter-in/</link><guid isPermaLink="true">https://ldlr.design/post/designers-pushing-code-quarter-in/</guid><description>Early signal from a six-designer pilot. The autonomous-agent demo isn&apos;t the right shape yet.</description><pubDate>Sun, 10 May 2026 13:00:00 GMT</pubDate><category>state</category><category>AI</category><category>design-tooling</category><category>design-engineering</category><category>pilot</category></item><item><title>The Database Test for AI Strategy</title><link>https://ldlr.design/post/database-test-ai-strategy/</link><guid isPermaLink="true">https://ldlr.design/post/database-test-ai-strategy/</guid><description>When AI shows up as a pillar in a strategy diagram, ask whether the rest of the diagram could function without it. If not, you do not have a pillar. You have a substrate, and substrates do not go in the pillar row.</description><pubDate>Sun, 03 May 2026 00:00:00 GMT</pubDate><category>reframe</category></item><item><title>A Great Design Gathering</title><link>https://ldlr.design/post/design-futures-assembly-2026/</link><guid isPermaLink="true">https://ldlr.design/post/design-futures-assembly-2026/</guid><description>Seven ideas, six quotes, and one book recommendation from sixty design leaders in a SoMa space under the Chatham House Rule. The most useful frame: AI does not automate design, it exposes what design was actually responsible for in the first place.</description><pubDate>Sun, 03 May 2026 00:00:00 GMT</pubDate><category>crit</category></item><item><title>The Power Share Paradigm: Function, Form, Scale</title><link>https://ldlr.design/post/power-share-paradigm/</link><guid isPermaLink="true">https://ldlr.design/post/power-share-paradigm/</guid><description>Non-designers are doing design work, and gatekeeping does not work in 2026. The job is to teach, in a specific order: function first, form second, scale third. What gets shared is the access. What gets kept is the bar.</description><pubDate>Sun, 03 May 2026 00:00:00 GMT</pubDate><category>toolbox</category></item><item><title>Tying Infrastructure to Churn</title><link>https://ldlr.design/post/reverse-tie-infrastructure-churn/</link><guid isPermaLink="true">https://ldlr.design/post/reverse-tie-infrastructure-churn/</guid><description>Stop pitching infrastructure investment as revenue acceleration. Start pitching its absence as churn. The math is more honest, and the conversation moves from speed to durability, where design leaders tend to do better.</description><pubDate>Sun, 03 May 2026 00:00:00 GMT</pubDate><category>decision</category></item><item><title>Saying No When You Can&apos;t Stop</title><link>https://ldlr.design/post/saying-no-killing-darlings/</link><guid isPermaLink="true">https://ldlr.design/post/saying-no-killing-darlings/</guid><description>There are three kinds of darling worth killing: feature, process, and personal. The discipline of stopping is harder than starting, and it is the rate-limiting skill in any craft-led practice.</description><pubDate>Sun, 03 May 2026 00:00:00 GMT</pubDate><category>makers</category></item><item><title>The Vibe Tribe is a Job Now</title><link>https://ldlr.design/post/vibe-tribe-job/</link><guid isPermaLink="true">https://ldlr.design/post/vibe-tribe-job/</guid><description>The people building things outside the official roadmap are usually quiet, easy to miss, and producing the work that will redefine the practice in eighteen months. Curating them is a real leadership job in 2026.</description><pubDate>Sun, 03 May 2026 00:00:00 GMT</pubDate><category>state</category></item><item><title>Designing the Bridge Role in Two Phases</title><link>https://ldlr.design/post/bridge-role-in-two-phases/</link><guid isPermaLink="true">https://ldlr.design/post/bridge-role-in-two-phases/</guid><description>We are hiring a design technologist. But we are not hiring the version of the role we eventually want. We are hiring the version the team is ready for, in a deliberate first phase, with a second phase already scoped.</description><pubDate>Sat, 25 Apr 2026 00:00:00 GMT</pubDate><category>decision</category></item><item><title>Lovely Poetry and Lots of Exciting Things</title><link>https://ldlr.design/post/lovely-poetry-and-lots-of-exciting-things/</link><guid isPermaLink="true">https://ldlr.design/post/lovely-poetry-and-lots-of-exciting-things/</guid><description>Two tech leaders on my team opened an org-wide planning presentation this week by promising we were about to get &quot;lovely poetry and lots of exciting things.&quot; They were not being metaphorical.</description><pubDate>Sat, 25 Apr 2026 00:00:00 GMT</pubDate><category>state</category></item><item><title>The Shelf Behind the Keynote</title><link>https://ldlr.design/post/the-shelf-behind-the-keynote/</link><guid isPermaLink="true">https://ldlr.design/post/the-shelf-behind-the-keynote/</guid><description>The three non-design competencies I talk about most when people ask how to prepare for design leadership, and what I recommend for each.</description><pubDate>Sat, 25 Apr 2026 00:00:00 GMT</pubDate><category>reading</category></item><item><title>When Disabled Is the Wrong Signal</title><link>https://ldlr.design/post/when-disabled-is-the-wrong-signal/</link><guid isPermaLink="true">https://ldlr.design/post/when-disabled-is-the-wrong-signal/</guid><description>A designer brought a promo-activation flow to crit this week. The team had reached for a disabled checkbox to handle a pending state. It was almost right, and almost right is usually the most interesting place to start a crit.</description><pubDate>Sat, 25 Apr 2026 00:00:00 GMT</pubDate><category>crit</category></item><item><title>Leverage as a Leadership Posture</title><link>https://ldlr.design/post/leverage-as-a-leadership-posture/</link><guid isPermaLink="true">https://ldlr.design/post/leverage-as-a-leadership-posture/</guid><description>When a CEO asks for leverage in a compression quarter, the word is doing more work than it appears to. Most leaders read it wrong. Here is the generative version, the four questions that distinguish it from the extractive one, and why the posture is also the retention story.</description><pubDate>Sun, 19 Apr 2026 00:00:00 GMT</pubDate><category>reframe</category></item><item><title>The Feedback That Stopped</title><link>https://ldlr.design/post/the-feedback-that-stopped/</link><guid isPermaLink="true">https://ldlr.design/post/the-feedback-that-stopped/</guid><description>When a teammate goes silent, it is rarely maturity. It is almost always withdrawal. Here is what that looks like, why it is more dangerous than open conflict, and the bounded repair that got two designers back in a room with each other.</description><pubDate>Sun, 19 Apr 2026 00:00:00 GMT</pubDate><category>crit</category></item><item><title>When the Launch Is Real and the Team Is Thin</title><link>https://ldlr.design/post/when-the-launch-is-real-and-the-team-is-thin/</link><guid isPermaLink="true">https://ldlr.design/post/when-the-launch-is-real-and-the-team-is-thin/</guid><description>The hardest part of a big launch is not the product work. It is holding the cross-functional orchestration layer together when the people assigned to it are missing, overloaded, or not senior enough for the scope.</description><pubDate>Sun, 19 Apr 2026 00:00:00 GMT</pubDate><category>decision</category></item><item><title>Translating the Boardroom for the People Who Do the Work</title><link>https://ldlr.design/post/translating-the-boardroom/</link><guid isPermaLink="true">https://ldlr.design/post/translating-the-boardroom/</guid><description>Every Monday morning I rewrite the CEO update for my design org. Here is why, how I do it, and the template you can steal.</description><pubDate>Sat, 18 Apr 2026 00:00:00 GMT</pubDate><category>toolbox</category></item><item><title>Building Design Outcomes: From Conversation to Live Site in Two Hours</title><link>https://ldlr.design/post/building-design-outcomes/</link><guid isPermaLink="true">https://ldlr.design/post/building-design-outcomes/</guid><description>I built a portfolio site for my design leadership work using Claude Design, Claude Code, and Vercel. The full process, the walls I hit, and what the publishing workflow looks like now.</description><pubDate>Fri, 17 Apr 2026 00:00:00 GMT</pubDate><category>makers</category></item><item><title>When Building Gets Cheap, Carrying Gets Expensive</title><link>https://ldlr.design/post/when-building-gets-cheap/</link><guid isPermaLink="true">https://ldlr.design/post/when-building-gets-cheap/</guid><description>AI is making it faster to ship features. That is not the hard part anymore. The hard part is deciding what deserves to exist.</description><pubDate>Wed, 15 Apr 2026 00:00:00 GMT</pubDate><category>reframe</category></item><item><title>What Verbosity in an Interview Actually Tells You</title><link>https://ldlr.design/post/verbosity-in-an-interview/</link><guid isPermaLink="true">https://ldlr.design/post/verbosity-in-an-interview/</guid><description>A candidate gave strong answers with real substance. Every single one took twice as long as it needed to. How I evaluated that signal and what I recommended.</description><pubDate>Sun, 12 Apr 2026 00:00:00 GMT</pubDate><category>crit</category></item><item><title>When the Structure Is the Problem, Not the Person</title><link>https://ldlr.design/post/structure-is-the-problem/</link><guid isPermaLink="true">https://ldlr.design/post/structure-is-the-problem/</guid><description>We had the right designer doing the right work. The coordination was still breaking down. Here is the meeting where we stopped blaming execution and started looking at the org chart.</description><pubDate>Fri, 10 Apr 2026 00:00:00 GMT</pubDate><category>decision</category></item></channel></rss>