A formation of performers seen from aboveA performer reaching upwardA packed hall watching a group performanceAn ensemble in sequins under stage lightA performer in white mid-leapA gymnast in a full leap across a wide, empty floor

Brand system · Final round · v1.0

World Gymnaestrada Las Vegas · July 7–13, 2031

Prepared forUSA Gymnastics · World Gymnaestrada 2031 Host Committee
Prepared byLDLR Studio · Leonardo De La Rocha
UpdatedSeptember 16, 2026
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01 · The story

Everyone performs.

World Gymnaestrada is the largest gymnastics event in the world, and there are no medals in it. Twenty thousand people from sixty nations walk into one stadium on the first night, twice the athletes of a Summer Games, to spend a week performing for each other. Ages run from 1 to 100. The disciplines run from gymnastics to dance to circus.

Since 1953 it has never left Europe. Las Vegas 2031 is the first edition for the Americas, and the mark had to say that without borrowing a single Vegas cliché. This page is the system we landed on, with every file your vendors, staff and federation reviewers will need.

  • Celebration, not competition

    A gathering built around fitness, friendship, creativity and culture. More opening ceremony than medal podium.

  • A first for the Americas

    Seventy-eight years in Europe, then Las Vegas. A milestone for the US and for all of Pan America.

  • Elevated over expected

    Edition marks have started to look like one another. This one should feel moody, sophisticated and new, without being unreadable.

  • Vegas energy, not Vegas shorthand

    The pull is entertainment, artistry and spectacle. No dice, no neon, no gambling.

  • One city, seven days, many stages

    Convention center floors, ceremonies at the new ballpark, Cirque stages, Fremont Street, the monorail, hotel takeovers. It has to read as one family, not a logo pasted onto things.

  • Lisbon 2027 is the first stage

    Three hundred delegates trading shirts, jackets and pins with the world. The mark has to survive small, in one color, on fabric.

02 · Principles

Who the brand is in the room.

Personality

  • A world-class host who makes every guest feel like the guest of honor
  • A performer who invites you in, rather than asking to be judged
  • More opening ceremony than medal podium

Tone of voice

  • Warm, confident, unmistakably celebratory
  • International, never institutional
  • Energetic without shouting
  • Human-scaled: a 7-year-old and a 70-year-old both see themselves in it

Mood

  • Like a stage light finding a performer: warm, focused, generous
  • Like a parade of nations converging on a single floor
  • Like the desert at dusk: heat and glow, never glare
InstitutionalCelebratory
CompetitionCommunity
LiteralAbstract
ExpectedUnexpected
StillKinetic
NeonLuminous
Intro

03 · The mark

Many performers, one spotlight.

Multiple figures step forward together, heads in gold, cerise and turquoise, and their bodies are the beams of a stage light meeting on one floor. Read it one way and it is a group taking a bow with hands raised. Read it the other way and it is the light finding them. Both readings are the event.

The beams carry the whole world palette so that every country in the room finds its color in the mark, and the overlaps deepen where the figures cross, which is how the mark keeps its depth in flat print and on fabric.

Every version here is shown in positive with its reverse beside it. A mark you have already seen reversed never surprises you on a dark banner later.

Primary, stacked
Tertiary, one color, reversed

Logo family

Every lockup, positive and reversed.

Each tile downloads as SVG for print and production and as PNG for decks, docs and anywhere vector will not go. Reversed art is shown on black because that is where it will live.

Rules

  • 01Clear space around every lockup is the height of one figure’s head. Nothing enters it, including the partner logos.
  • 02Minimum size: the stacked primary holds at 29 mm tall in print and 125 px on screen. Below that, use the wide lockup or the one-color medallion. Sizes are set generously on purpose: this brand is read by seven-year-olds and seventy-year-olds.
  • 03One color only on embroidery, pins and small fabric. Use the black or reversed art here, never a tinted version.
  • 04Do not rebuild the figures, rotate the mark, or change the order of the head colors.
  • 05The dated and undated versions are both approved. Use the full date on tickets, credentials and anything a participant keeps.
  • 06Never recreate the mark from this page or from a PDF. Use the files in the logo pack; they are the only approved artwork.

Partners

Beside the mark, never inside it.

USA Gymnastics, World Gymnastics and the Las Vegas logo sit beside the mark as partners, never inside it. The lockups are already widened for the row so nothing has to be squeezed in later.

x x
Clear space is one head height, x, on every side. Nothing enters it, including the partner row.

Minimum size

Never smaller than this.

Each mark is drawn at its on-screen minimum, so the height you see here is the smallest it should ever appear on a screen. The millimetre value is the print floor. The floors are set generously, about a third above where the mark first breaks, because this brand is read by seven-year-olds and seventy-year-olds, often at a distance.

Primary, stacked
Primary, stacked29 mm · 125 px
Secondary, landscape
Secondary, landscape16 mm · 62 px
Medallion, full color on white
Medallion18 mm · 73 px
Wide, full color
Wide7 mm · 29 px

On color

Which version, on what.

The full-color mark lives on chalk and ink. On every other color use the one-color mark: black on the light half of the palette, reversed on the dark half. The grid below is the answer for each swatch.

Full color on chalkChalk · full color
Reversed on inkInk · reversed
Black on GoldGold · black
Black on EmberEmber · black
Reversed on RubyRuby · reversed
Reversed on CeriseCerise · reversed
Reversed on OrchidOrchid · reversed
Reversed on AubergineAubergine · reversed
Reversed on TurquoiseTurquoise · reversed
Reversed on LagoonLagoon · reversed
Reversed on SapphireSapphire · reversed
Black on LimeLime · black
Reversed on JadeJade · reversed
Reversed on EmeraldEmerald · reversed

Where a color sits near the middle, the tile shows the version with more contrast. When in doubt, choose reversed on anything darker than Turquoise, and treat grays the same way.

On photographs

Legibility first.

Photographs are where the mark is most at risk. The rule is legibility first: a homogenous area of the picture, the one-color version, and the same clear space as anywhere else.

A formation seen from above, with the reversed mark placed bottom right
Reversed mark on a calm, dark area, bottom right.
A star formation on a blue floor, with the color mark on a chalk panel bottom right
Full color on a chalk panel sized to the clear space.
  • 01Avoid busy or high-contrast areas. Place the mark where the picture is calm: sky, floor, a dark corner.
  • 02Use the reversed mark on dark areas and the black mark on light ones. The full-color mark goes on a photograph only when it sits on a chalk panel.
  • 03In galleries and press images the mark sits bottom right, at the clear-space distance from both edges, the same size and place on every image.
  • 04When the picture is not homogenous, put the mark on a chalk panel sized to its clear space. That panel is the only approved background treatment.

Common errors

What not to do.

These are examples, not the whole list. The formal and chromatic structure of the mark is fixed; anything that changes it is out.

✕ Never change the colors
✕ Never stretch or distort
✕ No drop shadows or glows
✕ Do not rotate the mark
World
Gymnaestrada
✕ Never retype or rebuild the wordmark
✕ Not over a busy photograph

04 · Color

The whole world in one palette.

The direction from the first round was the whole world in one palette: yellow and orange through pink and purple into the blues, with green joining once we saw it in the mark. Twelve colors, plus chalk and ink, plus the spectrum gradient that ties the edges of a layout together.

Warm

Vivid

Cool

Green

Neutral

  • Gold, cerise and turquoise are the mark’s trio. They lead every layout; the other nine support.
  • Black is the ground the system was designed on. White layouts are approved and read as the daytime version of the same brand.
  • The spectrum gradient runs warm to cool, left to right or top to bottom, and only ever on an edge: a rule, a bar, a bleed. Never behind type.
  • Greens belong to wayfinding and roles: credentials, volunteer shirts, zone signage.
Download ASE wg2031-palette.aseCSS wg2031-colors.cssJSON wg2031-tokens.json

05 · Typography

Darker Grotesque, and only Darker Grotesque.

One family does everything, and it is open source, so no licensing bill waits at the end. Darker Grotesque is tall, tight and a little playful, with the curled leg on the R that gives the wordmark its personality.

Display · 900 Black over 300 Light · tracking −3%

Treatment one

The lockup: capitals.

Capitals belong to the mark, the naming lockup and the co-branded row with World Gymnastics, USA Gymnastics and Las Vegas. Nowhere else.

  • WORLD GYMNAESTRADANaming lockup · 72 / 900
  • LAS VEGAS · 2031Naming lockup, second line · 16 / 700 · tracking +20%
  • WORLD GYMNAESTRADA · LAS VEGAS · JULY 7–13, 2031Dated variant · 24 / 800 · tracking +4%

Treatment two

Everything else: sentence case.

Headlines, subheads, body, captions and interface copy on web and print are set in sentence case Darker Grotesque, always.

  • Everyone performs.Headline · 72 / 800
  • Twenty thousand gymnasts, sixty nations, one floor.Subhead · 48 / 800
  • Since 1953 the World Gymnaestrada has never left Europe. Las Vegas 2031 is the first edition for the Americas, and every performer gets the same floor and the same light.Body · 24 / 500
  • Rosa Poetschke for USA Gymnastics · Opening ceremony, night oneCaption · 16 / 600

Weights · variable 300 to 900

  • Gymnaestrada Las Vegas 2031 Light 300
  • Gymnaestrada Las Vegas 2031 Regular 400
  • Gymnaestrada Las Vegas 2031 Medium 500
  • Gymnaestrada Las Vegas 2031 SemiBold 600
  • Gymnaestrada Las Vegas 2031 Bold 700
  • Gymnaestrada Las Vegas 2031 ExtraBold 800
  • Gymnaestrada Las Vegas 2031 Black 900

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ÀÉÎÕÜ ÆØÇ ¿?¡!&@#%$€£ ()[] “”‘’

Rules

  • 01Headlines at 800 to 900 with tight tracking, minus 2 to 3 percent.
  • 02Body at 500, never lighter than 400 on color.
  • 03Labels and captions in sentence case at 600 to 700. Capitals stop at the lockup.
  • 04Numerals always at 900. Dates and delegation codes are the brand’s hardest-working glyphs.
  • 05Pair 900 over 300 for display moments: one heavy word, one light one.
Darker Grotesque

Google Fonts · SIL Open Font License · no licensing fees, ever.

Google FontsDownload family

06 · Icons Reserved

One drawing style for every sign.

Reserved for the icon set. A World Gymnaestrada runs on signs: a week of ceremonies, halls, stadiums and city squares, with twenty thousand performers finding their way between them and a digital guide in every pocket. The slots below follow the program as Lisbon 2027 runs it, so the set is complete on day one in Las Vegas. One stroke weight, corners that match the figures, every icon tested at 16 px on a lanyard and at two metres on a pylon.

The program

Every event type on the Lisbon 2027 running order, which Las Vegas inherits.

Opening ceremony
Group performances
Large group performances
National performances
City performances
World Team
FIG Gala
Closing ceremony
Forum
Workshops
Exhibitions
Gymnastics Village

Getting around

Las Vegas is a walking city with a monorail spine and long, hot blocks between venues.

Venue
Stadium
Arena
Hall
City stage
Monorail
Shuttle
Walking route
Airport
Hotel
Parking
Meeting point

On site

What a participant card opens, and what a volunteer points to a hundred times a day.

Participant card
Accreditation
Warm-up
Backstage
Changing rooms
Medical
Security
Lost and found
Food and water
Store
Information
Media
Volunteers
Accessibility
Restrooms
Quiet room

07 · Photography

The group, not the medalist.

The photography does what the mark does: it shows the group, not the medalist. Wide floors, raised hands, formations seen from above, and the seconds before the music starts.

  • 01Groups over soloists. When a soloist appears, the group is in frame or in the reflection.
  • 02Stage light over daylight. Warm, focused, a little moody, the desert at dusk.
  • 03Black and white is approved for editorial and large-format print. Color stays true to the palette when it can.
  • 04No podiums, no scoreboards, no medals. Nobody in this event is being judged.
A formation of performers seen from above, black and white
Rosa Poetschke
A gymnast in a full leap across a wide, empty floor
Rosa Poetschke
Six gymnasts lying in a star formation on a blue floor
USA Gymnastics
An acrobatic lift, black and white
Rosa Poetschke
A group performance on the field of a ballpark
USA Gymnastics
A performer reaching upward, black and white
Rosa Poetschke
A performer in white leaping against deep blue
Rosa Poetschke
A team lined up on the floor, arms raised
USA Gymnastics
A packed hall watching a group performance
Rosa Poetschke
Four performers with hands raised, in blue
USA Gymnastics
An ensemble in sequins under red light
Rosa Poetschke
A performer beside a USA Gymnastics for All banner, black and white
Rosa Poetschke

Photography by Rosa Poetschke and USA Gymnastics. Reference imagery for direction; usage rights follow the source.

Download ZIP wg2031-photo-library.zip

08 · In the world

One family, many stages.

The Strip

The Strip

Light-pole banners carry the stacked primary over a beam bleed. The mark sits in the top third so it clears the traffic below.

Opening ceremony

Opening ceremony

The badge at stadium scale, with the beams continuing onto the floor. This is the first thing twenty thousand people see.

Convention center

Convention center

The beams wrap the glass and the pylon holds the lockup at eye level, with the partner row beneath it.

Monorail

Monorail

A full wrap in the palette. The badge reads at speed because the figures are the largest shapes on the car.

The pin

The pin

Lisbon 2027 is the first stage. Three hundred delegates trade pins with the world, and the medallion is built for it.

09 · Website Reserved

The event, online.

Reserved for the event website. Lisbon’s site carries five things: the experience, participation, volunteers, news and a store. Las Vegas needs the same five, built on this system, and it needs to exist by July 17, 2027, when Lisbon’s closing ceremony hands the flag to Las Vegas and the first delegations start planning. The ghost pages below are the map.

Home

The beam field and the photo carousel from this guide, the mark switching on, and a countdown to July 7, 2031 in the lockup’s capitals.

The program

Day by day: ceremonies, group and large group performances, national performances, city stages, World Team and the Gala, each with its own icon.

Venues and getting there

Every stadium, arena and square on one map, with the monorail spine and walking times in the heat.

Participate

Delegations, the participant card, bulletins to download, and what the card opens.

Tickets

National performances, the Gala and the ceremonies, sold in the palette so every event has a color you remember.

Volunteers

The recruitment page, with the kit, the meals and the diploma up front, because that is why people sign up.

News

Announcements from the host committee and USA Gymnastics, in sentence case, with the photography rules applied.

Store

The merchandise line, one color mark on every product, shipped worldwide before the delegations fly.

The digital guide

The event app: the program in your pocket, your card, your venue, and the icon set doing the pointing.

What carries over from this guide

  • 01The mark’s entrance from this guide runs on every page load.
  • 02The beam field is the site’s only decoration; it carries the hero and the section breaks.
  • 03Capitals for the lockup, sentence case Darker Grotesque for everything else, as the type section rules.
  • 04English first, with Spanish, French and German alongside, because sixty nations are reading.
  • 05Every photograph shows the group, not the medalist, and the mark sits where the photography section says it sits.

10 · Usage

Carrying the mark, from Lisbon to Las Vegas.

National federations, delegations and partners are the main channel for the brand between now and July 2031. Lisbon 2027 is the first stage, and the mark will travel on shirts, pins and posts long before Las Vegas. These are the rules for carrying it.

Institutional communication

Any official communication about World Gymnaestrada 2031 from a federation or delegation carries the WG2031 mark beside the federation logo, side by side, with the clear space between them.

The mark never replaces a federation logo and is never merged with one. Use the landscape or wide lockup for a row of logos, and the medallion where the row gets small.

Social media

Federations may use the mark in posts and stories as long as the photo rules above are respected. Tag the host committee and USA Gymnastics so the post can be shared on, and use the event hashtags below.

Merchandise and materials

Shirts, jackets, pins and printed pieces for participants go through the approval flow before production. Send the design with materials, sizes and print method. Embroidery and small fabric use the one-color medallion or the wide lockup.

Monitoring

Every federation is asked to watch for incorrect use of the mark and to report it to the host committee, so it can be corrected before it spreads.

Tag and hashtag #WG2031to confirm#WorldGymnaestrada2031to confirm#RoadToLasVegas2031to confirm@USAGymto confirm

Approval flow

  1. 01IdeaA federation or partner has a piece in mind.
  2. 02DesignBuilt from the logo pack, following this page.
  3. 03Host committee reviewSent with materials, sizes and print method.
  4. 04Revision or approvalNotes come back, or the piece is cleared.
  5. 05ProductionApproved art only. Nothing goes to print from a screenshot.

Permissions

USA Gymnastics, World Gymnastics, the World Gymnaestrada 2031 host committee and member federations may use the WG2031 identity within these guidelines without further authorization. Anyone else, including clubs, agents, sponsors and individuals, needs written permission from the host committee first.

The host committee reserves the right to change or withdraw permission to display the mark, and may ask any party to correct or remove a use that does not follow these guidelines or that could harm the rights in the mark.

The mark is subject to World Gymnastics approval. Until that approval is confirmed, treat every file on this page as final-candidate artwork and route public uses through the host committee.

We share

Tag them, and they share it on.

Communication is sharing. Every post, article or broadcast that mentions the event can be picked up and shared on by the organisations below, so tag them and let them know.

USA Gymnastics usagym.org
Instagramto confirmXto confirmFacebookto confirmYouTubeto confirm
World Gymnastics www.gymnastics.sport
Instagramto confirmXto confirmYouTubeto confirm
Las Vegas www.visitlasvegas.com
Instagramto confirm
World Gymnaestrada 2031 host committee Accounts to come

11 · Downloads

Everything your vendors will ask for.

Grab a package below, or the single archive with all of it. Files are named the way they appear on this page so nobody has to guess which lockup is which.

Icons Reserved

Reserved. The icon set lands here as SVG and as a font once it is drawn.

ZIP wg2031-icons.zip