The Companion, Not the Clinician
Why I pushed to build a client care app before proving market fit, and the framing that turned it from a wellness clone into a companion.
Everything, organized by how you read.
The Companion, Not the Clinician
Why I pushed to build a client care app before proving market fit, and the framing that turned it from a wellness clone into a companion.
Three Options, Then a Fourth
Two presenters, one silent FigJam board, and the small framing moves that made 10 minutes of written feedback land.
Leverage Is What You Already Know
Our first cohort of designers and PMs got write access to the repo and cloud agents this week. The best advice in the room was: don't become engineers.
One Journey Map, Three Tracks
How a deliberately simple onboarding journey map for group practices became three planning tracks a few weeks before annual planning.
The 90-Minute Problem
Teaching designers and PMs to build turned out to be 2 problems with a shared title. Splitting them changed the whole plan.
9 Tickets and a Coffee Card
A designer stocked a practice board of 9 vetted fixes before the education pilot kicked off. What makes it work, and 2 cautions before you copy it.
Build and Maintain
Role lines are blurring faster than titles can follow. A descriptor that can move first, plus a set of books on framing your focus area.
Greenhouse or Graveyard
Prototypes are multiplying and living on laptops. The case for a shared shelf, the graveyard fear, and the tending rules that decide which one you get.
Infrastructure, Not a Feeling
Product and design are consolidating under technology leaders across the industry. The design leaders who keep their voice will be the ones who translate it.
CS Wanted B, the Room Wanted A
Two versions of a permissions screen, two stakeholders who wanted different things, and a third version that surfaced in 2 minutes because someone was listening for the need.
We Built You a New Dashboard
A redesigned billing hub landed as a loss in the customer community. The team fixed the announcement before touching the screens.
Judgment Has to Travel Without Us
As PMs and engineers become builders, design judgment has to work in rooms with no designer in them. Three places it has to travel, plus a shelf.
Almost to the T
A design lead on our team pointed an AI model at a Figma file over MCP. What it built, what it cost, and why the list of misses is the real deliverable.
The Earlier You Talk to Finance
Rolling out AI builder tools is mostly choreography with finance, IT, and security. 5 moves from a week of getting a pilot onto the plan.