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Beyond the Cocktail

Brand identity, Beyond the Cocktail, 2019

Brand identity system and style guide for Beyond the Cocktail, a Bay Area bar-program consultancy. A hand-drawn coupe with a sprig in it, a red-and-cream system with the mark’s construction spelled out, a round badge with the founding year, business cards, a pennant and the cap.

In their own words: “We are a human-centered consulting agency that empowers our clients to maintain a healthier, more profitable business. We elevate craft and care beyond the Cocktail to take your drink program and special events to amazing new heights.”

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