Branding & Identity work
Branding and identity, 2013 onward
Seventy-odd marks from ten years of branding and identity work, most of them for teams and small companies that needed a flag to stand under. Yahoo Voices and the Yahoo TP monogram from the publishing days; Facebook badges for Blueprint, Mission Control, People Analytics, Talent, Mobile, HRI and the ML recruiting crew; Amplify Labs and the DIB lockup from Spotify; startups like path.ai, cpa.ai and Knack; Academic Coffee, Worth Coffee Roasters and El Hoff Craft Brewing; and the Hella Tight, Dream Team and Bay Area Murder marks made for friends. The sketchbook pages and the tee are in here too, because the pencil pass is where these get decided.