Simtek Branding

End-to-end branding for Simtek, a device that aims to save lives: a sensor that sits in a safe or a drawer and alerts you the moment it is opened, built to keep guns out of the wrong hands. Twelve rounds of mark explorations to land on the shield, the brand style guide with Freight Sans as the primary face and Helvetica as the secondary, the black box the device ships in, and the first social ads.