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Tune-Up Tonics

Brand identity and packaging, Tune-Up Tonics, 2020

Identity and branding for Tune-Up Tonics, a San Diego wellness drink: adaptogen-packed, plant-powered tonics. The whole process is here, from the proposal to the labels on the shelf.

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The proposal

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Narrowed directions

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Further narrowing, with packaging mock-ups

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Final logo and packaging labels

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