Portfolio

Tune-Up Tonics

Identity and branding work for a San Diego based wellness drink brand. Adaptogen Packed, Plant Powered Tonics.

Tune-Up Tonics — image 2.1
Tune-Up Tonics — image 2.2

The proposal

Tune-Up Tonics — image 4.1
Tune-Up Tonics — image 4.2
Tune-Up Tonics — image 4.3
Tune-Up Tonics — image 4.4
Tune-Up Tonics — image 4.5
Tune-Up Tonics — image 4.6
Tune-Up Tonics — image 4.7
Tune-Up Tonics — image 4.8
Tune-Up Tonics — image 4.9
Tune-Up Tonics — image 4.10
Tune-Up Tonics — image 4.11
Tune-Up Tonics — image 4.12
Tune-Up Tonics — image 4.13

Narrowed directions

Tune-Up Tonics — image 6.1
Tune-Up Tonics — image 6.2
Tune-Up Tonics — image 6.3
Tune-Up Tonics — image 6.4

Further narrowing with packaging mock-ups

Tune-Up Tonics — image 8.1
Tune-Up Tonics — image 8.2
Tune-Up Tonics — image 8.3

Final logo and packaging labels

Tune-Up Tonics — image 10.1
Tune-Up Tonics — image 10.2
Tune-Up Tonics — image 10.3