Yahoo! Advertising

Design work from Yahoo's Advertising organization (2013–2014), where I led design for the ad products.

The through-line was repositioning a set of legacy, disparate ad offerings into a modern, cohesive platform — self-serve campaign creation and buying, targeting and forecasting, pricing, reporting and analytics, onboarding, and the Yahoo Ads+Data design system — alongside brand and campaign work like Yahoo Campaign Plus.

Working artifacts pulled from an old project blog: concepts, sketches, UI explorations, and shipped features.