Creative Director - Facebook Business
Creative direction and hands-on design of Facebook’s flagship site for B2B marketing, facebook.com/business.
This was more than a straight redesign of the site. It carried a vast cross-functional set of stakeholders, a bare-bones CMS, and third-party partnerships across design and development, so the work was as much a system and a set of guidelines as it was a set of pages: the brand book, the color and illustration rules, the ad-format stories, and the billing help center that came with it.
