Prototype - Multi-product immersive ads
Prototype, Facebook hackathon, 2016
A demo I built to sell a hackathon concept: Instagram introducing multi-product catalogs on product-rich posts.
The flow aimed to be simple. Multiple tap points on the photo, pinch zoom so a finger could pan once the image was enlarged, and Messenger handling payment and the receipt, so people were never taken off the platform or dropped into a jarring purchase flow.
What actually launched was a much more elegant and thoughtful experience.
