Wordmark Design - Women@ Facebook
Wordmark, Women@ Facebook, 2016
I drew the Women@ Facebook wordmark to carry the group’s values and mission: to connect, empower and innovate. A script logo was a risk. I did not want it to feel dainty or too feminine, and I still wanted some whimsy and warmth in it, so I landed on a script with hard lines above and below to force some technicality and pull the eye into the more organic middle.
It also had to pair well with the other Facebook brand elements. It is just complex enough to stand alone as a headline and free enough of deep detail and iconography that it can be pulled into sub-branding: the leadership day stage, the neon sign, the photo booth and the kick-off lunch poster below.
Photo by Connie Chang
