Until It Hurts (16x24″)

My former PM partner Ami Vora had a line she’d bring out whenever a roadmap tried to keep everything: “It isn’t prioritisation until it hurts.” Saying yes to the obvious wins is easy, and the work only starts when you have to cut something you care about so the most important thing can ship.

I lettered it as a checklist that’s been worked over, with the boxes ticked and the construction lines left in, because that’s what a plan looks like after a hard prioritisation pass. Hang it wherever your team plans the quarter, as a reminder that a short list should sting a little.

Blue-grey on white, framed and ready to hang.

Artworks printed on luxurious matte paper with vivid colors using fine art 12-color printing technology. Perfect for adding elegance and lasting quality to any space.

• Color Vibrancy: Our 12-color fine art printing technology delivers vivid, accurate colors with stunning depth, far beyond standard 4-color inkjet printing technology.
• Frame Material: Durable pine wood.
• Paper Finishing: Smooth matte finish for a clean, glare-free display.
• Paper Weight: 200 gsm (80 lb), thickness: 0.26 mm (10.3 mils).
• Frame Measurements: 20mm (0.79") thick, 10-14mm (0.4"-0.6") wide.
• Available Sizes: Offered in a variety of sizes to fit any space or frame.
• Protection: Shatterproof plexiglass protects the poster.
• Eco-Friendly Materials: Printed on environmentally conscious, FSC-certified paper and wood.
• Ready-to-hang: Includes hanging kit, ready to hang directly on the wall.

No minimum orders, printed and shipped on demand to guarantee freshness and customization for every order.