Elegant Tools - Art/Creative direction
Art and creative direction, Facebook, 2015
Event art for an Elegant Tools session at the St. Pancras Renaissance Hotel in London, the talk series Facebook’s Business Design team ran on designing simple, elegant enterprise products. The script wordmark is by Martin Schmetzer, lettered under my creative direction; his pencil variations open the set. From there the mark went onto a badge and into a poster series drawn from the hotel’s own staircases and arches.
