Spotify Ads Accessibility Northstar
Strategy deck, Spotify Advertising, 2023
The Accessibility and Inclusion Northstar I wrote for Amplify, Spotify’s advertising business unit, and rolled out across R&D and Sales and Marketing. Spotify’s company-wide accessibility work and the Encore design system already held us to WCAG 2.1; this deck set the extra bar for B2B products, where a brand, a small business and their employees should be able to reach listeners regardless of education level, gender, physical or cognitive ability.
It grounds the work in Amplify Design’s plan on a page, lays out the four WCAG principles the way our teams needed to hear them, and turns them into 10 accessibility checkpoints, from alt text and skip links to closed captioning and unique title tags, each with a page of why and how. It closes with an advertiser playbook: side-by-side examples of a subpar ad experience and a better one. The slides below are the export. It pairs with the Design Ethics Northstar, and the wider story of those years is on the Spotify Design page.
