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Design Ethics Northstar

Strategy deck, Spotify Advertising, 2023

The Design Ethics Northstar for Amplify, Spotify’s advertising business unit, and the standard the Product Design org holds its work to. Our tools connect listeners to products and podcasts that help them, and the same tools can be turned on people with misinformation, so the deck opens by saying that out loud and then sets 4 principles: nothing here is somebody else’s problem, be the experts of inequity, transparency and education, and underserved customer involvement.

The Performance Platform team shepherds the work, from the behavioral data we gather in UX research to the components and patterns in the customer experience, and the first principle makes every Amplify team member accountable for it anyway. The slides below are the export of the playbook. It pairs with the Accessibility Northstar, and the wider story of those years is on the Spotify Design page.

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