Studio X

Studio X is one of a handful of Facebook’s internal creative agencies, delivering Strategy, Communication Design, and in-house embedded partnerships to help our teams thrive.

I led this team during my time as head of Facebook’s Art Dept., working as its ECD. It ran as a full-service, end-to-end agency giving internal teams branding, strategy and marketing work.

Below is a tiny sampling of projects I oversaw and contributed to.

I had the privilege of working with the magnificent Italic duo, creative directing work for a rebrand of Facebook’s internal creative studio supporting ads and business product teams.

For a team of designers, writers, thinkers and makers, I wanted an identity system that says what is different about what we do, how we work, and why we exist inside Facebook.

We work across many teams, allowing us to bring multiple perspectives to a project.

We can share insights about what kinds of solutions have worked in similar situations and why a message or visual might or might not resonate with an audience.

This means eliminating jargon, clarifying thinking and humanizing user experiences. We challenge teams to move beyond data to create compelling tools and experiences.

We are highly skilled experts in different domains of design and strategy who love to dig in to solve problems and create solutions that delight.

We approach our work with empathy, for our partners and for the audience they are trying to reach. We are highly collaborative and give teams the outside expertise they need to do great work.