Yahoo Ad Products

As head of design for Yahoo’s ad products I had the incredible challenge of helping shift a set of legacy, disparate offerings into a modern and more cohesive experience.

Along with rolling up my sleeves to push pixels and raise the quality bar, I contributed to the strategy that repositioned our ad products to serve across surfaces, Tumblr, Mail, Messenger and the rest, with stronger insights that built confidence in our measurement. The sizzle reel and screens below are from that stretch; the working files live on the Yahoo! Advertising page.