The way design teams shape and share the story of the work.
11 entries
Merholz borrows Scott's legibility lens to explain why design chronically struggles: businesses only see determinate work, and design's most valuable moves are indeterminate.
Fuller files the AI panic in a 70-year lineage of design deaths — with AWS and Anthropic design leaders on the great blurring, and Figma literally staging the funeral.
Nubank threw open its studio: 400 seats, a brand refresh, case tracks, and Eismann closing. Design culture as a public event, at 135-million-customer scale.
Hoang rejects taste-as-gift and lays out four deliberate practice areas — eye, hand, aesthetics, rhetoric — for training design judgment like a discipline.
Paschal traces the rise of creative provenance, as trust wears thin and people start wanting to know who actually made the thing.
Elizabeth Goodspeed argues writing is another way to work through the same questions your design already circles, and well worth the effort.
As AI flattens production, the author argues cultivated taste and a clear point of view become a designer's real edge.
Bertini argues engagement-maximizing AI doesn't fail by accident, and that designers and product leaders own the direction it takes.
Frame it as infrastructure, not UX, or it gets deprioritized before the meeting ends. · If you don't define the cost of inaction, leadership assumes there isn't one.
Most design systems are a shared palette and a Confluence page nobody trusts. · A real system enforces its contracts; agents expose every gap you papered over.
Microsoft's 2026 Work Trend Index covers 100,000+ Copilot conversations and surveys 20,000 workers across ten countries. Only 26 percent say leadership is consistently aligned on AI.
